University of Minnesota Duluth
Driven to Discover™
218-726-8113    cehelp*AT*d.umn.edu

Business and Leadership

In-Person Workshops

Building Influence and Managing Performance

Tuesday, October 24, 8:30 AM – 4:00 PM (Fall 2017)
Location: UMD Center for Economic Development, 11 East Superior Street, Suite 210, Duluth
$349 (includes refreshments and lunch)
Instructor: Arlene Anderson
See the Frontline Leadership Certificate page for complete details.

Register Now!

Business Writing

Wednesday, October 25, 8:30 AM – 4:00 PM (Fall 2017)
Location: UMD Center for Economic Development, 11 East Superior Street, Suite 210, Duluth
$349 (includes refreshments and lunch)
Instructor: Jason Davis

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This program is valid for 6 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

Take the fear out of writing by refreshing some basic principles of grammar and punctuation. Proper grammar improves the clarity of your writing, increases confidence in your ideas, and helps you avoid embarrassing mistakes. You will learn the distinctive elements of business writing by reading, analyzing, and critiquing sample texts, and by designing, revising, and polishing a variety of documents for specific audiences.

This class is part of our Business Communication Certificate.

Register Now!

Public Speaking

Tuesday, November 7, 8:30 AM – 4:00 PM (Fall 2017)
Location: UMD Center for Economic Development, 11 East Superior Street, Suite 210, Duluth
$349 (includes refreshments and lunch)
Instructor: Julie Ahasay

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This program is valid for 6 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit shrmcertification.org.

Public speaking skills are critical, whether your goal is to inform, motivate, or inspire. Good news! Effective presenters are made, not born. Delivering successful professional presentations – for a large group, at an intimate meeting, via a webinar, or on a conference call – is essential. Through practice you will gain stronger presentation skills and a new confidence in your ability to deliver compelling messages, energize your audience, and achieve your goals.

This class is part of our Business Communication Certificate.

Register Now!

Business Acumen

Wednesday, November 15, 8:30 AM – 4:00 PM (Fall 2017)
Location: UMD Center for Economic Development, 11 East Superior Street, Suite 210, Duluth
$349 (includes refreshments and lunch)
Instructor: TBA (Fall 2017)
See the Frontline Leadership Certificate page for complete details.

Register Now!

Building Effective Teams

Wednesday, December 6, 8:30 AM – 4:00 PM (Fall 2017)
Location: UMD Center for Economic Development, 11 East Superior Street, Suite 210, Duluth
$349 (includes refreshments and lunch)
Instructor: Jerritt Johnston
See the Frontline Leadership Certificate page for complete details.

This class is part of our Business Communication Certificate.

Register Now!

 

Online Courses

Certificate in Business Administration

Online, January 11 – April 28, 2017
Eight Individual Modules: $899 each

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Classes are offered fall and spring semesters. It is possible to complete all eight modules in an academic year. The modules can also be used to fulfill the prerequisite requirement for admission into the UMD Masters of Business Administration (MBA) program. For admission into the certificate program, please contact Tracey Bolen, tbolen@d.umn.edu, 218/726-7520.

Individual Modules
Spring Semester 2017
First half of semester 01/11/2017-03/03/2017
PMBA 2600 Fundamentals of Financial Management
PMBA 2800 Fundamentals of Human Resource Management
Second half of semester 03/13/2017-04/29/2017
PMBA 2300 Fundamentals of Operations Management
PMBA 2700 Fundamentals of Marketing

 

Working with Minnesota’s Tribal Communities

Online, self-paced, available anytime
$75 (2 hours)

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The process of building effective relationships with Minnesota’s tribal communities requires knowledge of the history between the U.S. government and American Indian tribes, and an understanding of the importance of tribal sovereignty to American Indian communities. You will gain these insights by learning about tribal rights, organization protocols, cultural norms, trust and relationship building principles, communication, tribal governance, and the issues facing American Indians today.

Register Now!

Online and Social Media Marketing

Offered in collaboration with Market Motive
Online, self-paced, available anytime
Certificates and course individually priced

All Certifications prepare learners to take the OMCP® Certification exam. Please visit the OMCP® website to learn more about the requirements to complete certification.

 

Social Media & Mobile Marketing Professional (OMCP® Certification Preparatory)

Cost: $1795.00; Course and Materials Access: 9 months; Estimated Completion Hours: 150-160

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  • Internet Marketing Fundamentals
  • Social Media Certification – OMCP®
    • Intro to Social Media
    • Creating a Social Media Strategy
    • Blogging for Business
    • Viral Marketing
    • Finding and Communicating with Influencers
    • Video & YouTube Advertising
    • Social Networking & Facebook
    • Supplemental: Facebook Advertising
    • Microblogging and Twitter
    • Supplemental: Twitter Advertising
    • Online Reputation Management
    • Social Media Measurement
    • Supplemental: Social Media Analytics
    • Marketing through Linkedin
    • Pinterest and Image Marketing
  • Content Marketing Certification – OMCP®
    • Part 1: Overview & Strategy
    • Part 2: Marketing Channels
  • Mobile Marketing Certification – OMCP®
    • Introduction to Mobile Marketing
    • Understanding Mobile Devices
    • Core Mobile Product and Service Offerings
    • Supplemental Products and Service Offerings
    • Mobile Advertising and Search
    • Incentives and Loyalty Programs
    • Combining Mobile with Other Channels
    • Mobile Marketing and Social Media
    • Location and Mobile
    • Mobile Rules and Regulations
    • Mobile Marketing Measurement and Analytics
    • The Mobile Website
  • YouTube Marketing
  • Facebook Advertising

Register Now!

Search Marketing Professional (OMCP® Certification Preparatory)

Cost: $1795.00; Course and Materials Access: 9 months; Estimated Completion Hours: 150-160

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  • Internet Marketing Fundamentals
  • Search Engine Optimization (SEO) Certification – OMCP®
    • Introduction to SEO
    • On-Page Best Practices
    • Keyword Research
    • Competitive Analytics
    • Design & Architecture
    • Site Optimization & Best Practices
    • Link-Building
    • SEO for Local Search
    • SEO Site Audits
    • Supplemental: SEO Algorithm Updates
    • Supplemental: SEO Tracking
    • Supplemental: SEO Career Path
    • Supplemental: SEO Tools
  • Content Marketing Certification – OMCP®
    • Part 1: Overview & Strategy
    • Part 2: Marketing Channels
  • Conversion Optimization Certification – OMCP®
    • Introduction to Conversion Optimization
    • Conversion Planning
    • Conversion Design Structure
    • Creating Conversion Structure
    • Building Momentum
    • Engaging in a Dialogue with Your Users
    • Analysis & Measurement
    • Taking Action with Conversion Strategies
    • Bonus: Product Page Optimization
    • Bonus: PPC Conversion Strategies
    • Bonus: Conversion Math Analytics

Register Now!

Paid Search Professional (OMCP® Certification Preparatory)

Cost: $1795.00; Course and Materials Access: 9 months; Estimated Completion Hours: 130-140

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  • Internet Marketing Fundamentals
  • Pay Per Click (PPC) Certification – OMCP®
    • Introduction to PPC
    • Introduction to Keywords & Match Types
    • Writing Effective Ad Copy & Ad Extensions
    • Campaign Settings
    • Conversion Tracking, Bidding, and Reporting
    • Utilizing the Display Network
    • Account Organization
    • Understanding Quality Score
    • Strategy & Launching & Monitoring Acounts
    • Supplemental: Testing & Landing Page Strategy
    • Supplemental: Tools & Other Networks
  • Conversion Optimization Certification – OMCP®
    • Introduction to Conversion Optimization
    • Conversion Planning
    • Conversion Design Structure
    • Creating Conversion Structure
    • Building Momentum
    • Engaging in a Dialogue with Your Users
    • Analysis & Measurement
    • Taking Action with Conversion Strategies
    • Bonus: Product Page Optimization
    • Bonus: PPC Conversion Strategies
    • Bonus: Conversion Math Analytics
  • Display Advertising
  • Facebook Advertising
  • YouTube Advertising

Register Now!

Digital Analytics & Conversion Professional (OMCP® Certification Preparatory)

Cost: $1795.00; Course and Materials Access: 9 months; Estimated Completion Hours: 130-140

Read more…

  • Internet Marketing Fundamentals
  • Conversion Optimization Certification – OMCP®
    • Introduction to Conversion Optimization
    • Conversion Planning
    • Conversion Design Structure
    • Creating Conversion Structure
    • Building Momentum
    • Engaging in a Dialogue with Your Users
    • Analysis & Measurement
    • Taking Action with Conversion Strategies
    • Bonus: Product Page Optimization
    • Bonus: PPC Conversion Strategies
    • Bonus: Conversion Math Analytics
  • Web Analytics Certification – OMCP®
    • Introduction to Web Analytics
    • Data Collection
    • KPIs and Analytics Techniques
    • Segmentation
    • Actionable Web Analytics Reporting
    • Web Data Analytics Guide
    • Qualitative Research
    • Experimentation and Testing
    • Competitive Intelligence Analysis
    • Multi-Channel Analytics
    • Supplemental: Dashboards
    • Supplemental: Models and Measurement
    • Supplemental: Social Media Analytics
    • Supplemental: Google Techniques and Reports
    • Social Media Measurement & Analytics

Register Now!

 

Individual Courses

Internet Marketing Fundamentals

Cost: $599.00; Course and Materials Access: 4 months; Estimated Completion Hours: 30

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  • SEO Fundamentals
  • Social Media Fundamentals
  • Content Marketing Fundamentals
  • Conversion Optimization Fundamentals
  • Web Analytics Fundamentals
  • PPC Fundamentals
  • Mobile Marketing Fundamentals

Register Now!

Social Media Practitioner (OMCP® Eligible)

Cost: $999.00; Course and Materials Access: 4 months; Estimated Completion Hours: 45

Read more…

  • Intro to Social Media
  • Creating a Social Media Strategy
  • Blogging for Business
  • Viral Marketing
  • Finding and Communicating with Influencers
  • Video & YouTube Marketing
  • Supplemental: YouTube Advertising
  • Social Networking & Facebook
  • Supplemental: Facebook Advertising
  • Microblogging and Twitter
  • Supplemental: Twitter Advertising
  • Online Reputation Management
  • Social Media Measurement
  • Supplemental: Social Media Analytics
  • Marketing through Linkedin
  • Pinterest and Image Marketing

Register Now!

Search Engine Optimization (SEO) (OMCP® eligible)

Cost: $999.00; Course and Materials Access: 4 months; Estimated Completion Hours: 45

Read more…

  • Introduction to SEO
  • On-Page Best Practices
  • Keyword Research
  • Competitive Analytics
  • Design & Architecture
  • Site Optimization & Best Practices
  • Link-Building
  • SEO for Local Search
  • SEO Site Audits
  • Supplemental: SEO Algorithm Updates
  • Supplemental: SEO Tracking
  • Supplemental: SEO Career Path
  • Supplemental: SEO Tools

Register Now!

Pay-Per-Click (PPC) Marketing (OMCP® eligible)

Cost: $999.00; Course and Materials Access: 4 months; Estimated Completion Hours: 35

Read more…

  • Introduction to PPC
  • Introduction to Keywords & Match Types
  • Writing Effective Ad Copy & Ad Extensions
  • Campaign Settings
  • Conversion Tracking, Bidding, and Reporting
  • Utilizing the Display Network
  • Account Organization
  • Understanding Quality Score
  • Strategy & Launching & Monitoring Acounts
  • Supplemental: Testing & Landing Page Strategy
  • Supplemental: Tools & Other Networks

Register Now!

Landing Page Optimization & Conversion Practitioner (OMCP® Eligible)

Cost: $999.00; Course and Materials Access: 4 months; Estimated Completion Hours: 40

Read more…

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Conversion Design Structure
  • Creating Conversion Structure
  • Building Momentum
  • Engaging in a Dialogue with Your Users
  • Analysis & Measurement
  • Taking Action with Conversion Strategies
  • Bonus: Product Page Optimization
  • Bonus: PPC Conversion Strategies
  • Bonus: Conversion Math Analytics

Register Now!

Mobile Marketing (OMCP® eligible)

Cost: $999.00; Course and Materials Access: 4 months; Estimated Completion Hours: 40

Read more…

  • Introduction to Mobile Marketing
  • Understanding Mobile Devices
  • Core Mobile Product and Service Offerings
  • Supplemental Products and Service Offerings
  • Mobile Advertising and Search
  • Incentives and Loyalty Programs
  • Combining Mobile with Other Channels
  • Mobile Marketing and Social Media
  • Location and Mobile
  • Mobile Rules and Regulations
  • Mobile Marketing Measurement and Analytics
  • The Mobile Website

Register Now!

Web Analytics (OMCP® eligible)

Cost: $999.00; Course and Materials Access: 4 months; Estimated Completion Hours: 50

Read more…

  • Introduction to Web Analytics
  • Data Collection
  • KPIs and Analytics Techniques
  • Segmentation
  • Actionable Web Analytics Reporting
  • Web Data Analytics Guide
  • Qualitative Research
  • Experimentation and Testing
  • Competitive Intelligence Analysis
  • Multi-Channel Analytics
  • Supplemental: Dashboards
  • Supplemental: Models and Measurement
  • Supplemental: Social Media Analytics
  • Supplemental: Google Techniques and Reports

Register Now!

Content Marketing (OMCP® eligible)

Cost: $999.00; Course and Materials Access: 4 months; Estimated Completion Hours: 35

Read more…

  • Part 1: Overview & Strategy
  • Part 2: Marketing Channels

Register Now!

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Last modified on 10/05/17 08:31am